CAN-SPAM is the US federal law governing commercial email. Compliance requires a real physical mailing address, a working one-click unsubscribe mechanism, accurate sender identification, and honest subject lines. Violation penalties: up to $53,088 per non-compliant email.
The longer version
For SMBs sending cold outreach or marketing emails, CAN-SPAM compliance is non-negotiable. The four required elements: (1) clear identification of sender, (2) accurate non-deceptive subject line, (3) physical postal address visible, (4) one-click unsubscribe that works. AI tools that send email on your behalf MUST include compliant footers automatically. Relvexa's outbound system includes CAN-SPAM compliance by default.
Common questions
Does CAN-SPAM apply to LinkedIn DMs?
No - that is governed by LinkedIn's TOS, separate concern.
Does it apply to text messages?
No - that is TCPA, even stricter ($500-$1500 per violation).
How do I know my emails are compliant?
Check that every email has a real return address, valid unsubscribe link, and accurate from-line.
Need this implemented in YOUR business?
Take the 5-min audit. I'll tell you honestly whether this fits.
Get my free AI audit →