The longer version
Local SEO has three components: (1) Google Business Profile optimization (free, highest impact), (2) consistent NAP citations (Name/Address/Phone identical across directories), (3) reviews + responses (Google rewards practices that engage). In 2026, local SEO increasingly overlaps with AEO - AI assistants pull from the same signals (citations, schema, reviews) when answering 'who is the best X near me' queries. SMBs that ignore local SEO will fade as both search types favor optimized businesses.
Common questions
Is Google Business Profile worth claiming?
Absolutely - it is free and the #1 local SEO action. Takes 15 minutes.
How do I get more reviews?
Ask. Most happy customers will leave a review if asked directly after a positive interaction.
Do citations on Yelp, BBB, etc. still matter?
Yes - both Google and AI assistants weight them as authority signals.
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