← Glossary · AI Term

Schema.org Markup

Schema.org is a standardized vocabulary for structured data that helps search engines and AI assistants understand the meaning of content on your website. Common types for SMBs include LocalBusiness, Organization, FAQPage, and Product. Adding schema is the #1 AEO move.

The longer version

Schema.org markup is invisible to human visitors but extremely meaningful to AI assistants and search engines. It tells them 'this is a dental practice, located here, with these hours, offering these services, and these FAQs.' Without schema, AI assistants have to guess from raw text - and they often guess wrong. With proper schema, your business becomes machine-readable. LocalBusiness schema is essential for any service business. FAQPage schema is what causes AI assistants to lift your FAQ answers as direct citations.

Common questions

Is schema markup hard to add?

If your website is custom-built, no - we add it as JSON-LD scripts in the head. If you use Wix or Squarespace, there are usually plugin options.

How do I check if I have schema?

Use Google's Rich Results Test tool at search.google.com/test/rich-results

Does schema help with regular Google search too?

Yes - it can earn you 'rich results' like FAQ snippets in regular search.

Need this implemented in YOUR business?

Take the 5-min audit. I'll tell you honestly whether this fits.

Get my free AI audit →